Monday, March 15, 2010

Idea for "Mise En Place" Ordering

In the world today it's difficult to take the time go shopping to prepare truly fresh ingredients for a meal. The winner of this year's TED Talks wish was Jamie Oliver (http://www.ted.com/talks/jamie_oliver.html) - a chef who says that he wants to cut down on obesity since heart diseases and other diseases related to diet is killing more and more people every year. He wants every person to be able to prepare at least 10 fresh meals at home and to understand nutrition and eating healthy. So here's our idea:

It's kind of like netflix, but for fresh groceries. There will be a website that has a selection of recipes on it. You can choose from the available recipes and order something online up to a couple of days in advance. There will be a distribution center where you can pick up the raw ingredients in the portions you'll need, but not prepared yet. The customer can then take the package home, and follow the instructions to prepare a quick, delicious, and healthy meal. This can help save time with shopping and deciding what to cook for the evening. Because we're doing it on a large scale, the price won't have to be much extra for this huge convenience.

We'll even try to partner with local farmers with the advance ordering so they can take advantage of this program.

The distribution center can also offer cooking classes for those who aren't exactly sure what to do.

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