I was with my girlfriend at a place in Charlottesville VA that specializes in the "Gus burger" which is basically a cheeseburger with a fried egg on top. As I drunkenly waited for my Gus Burger with bacon, I pondered whether it's better to specialize in one product and be really good and well known for it versus having a decent selection of products.
I am convinced that if you want to make MOanaeY, then you do one thing efficiently an just pump them out to the crowds. It's like canyon pizza or Ritas Italian ice. You can just concentrate one one thing, but it has to be done right. Keeping it sime is morey style, I think.
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